Our Brand

Unbreakable Gaming is a brand centered on helping gamers develop an unbreakable mindset.  We founded Unbreakable because we've been playing League for over 10 years, and we love the game. It's high speed chess that requires hand-eye coordination, fast processing of information, and intelligent decision making. It's complex, challenging, and the opportunities to learn and improve are infinite.

But, these same things that make League one of the greatest games in the world also make it a highly emotional game. We believe this is why the community is so notoriously toxic. It's natural when you care about something to be very frustrated when you lose, especially if you don't understand why it's happening. This is why you see so often players who clearly care about the game (they're spending their time and probably their money playing it, after all) respond to losing hard games by flaming their teammates, raging over the meta and "broken champs/items", or dropping a "games just shit anyway". It's a defense mechanism. Because, whether most League players would openly acknowledge it or not, if you spend significant time playing the game it becomes a meaningful part of your identity. And, losing badly threatens that identity and your view of yourself. So, it's easier and safer emotionally to find a reason why it's not your fault: you lose every game because of your teammates, you're not a "metaslave" so you don't play the broken champs and that's why you lose, or you don't really care anyway.

At Unbreakable, our goal is to help gamers cut through that bullshit. The ONLY thing about your game that you have control over is YOUR play and YOUR decision making. YOU are the only constant in your games (unless you duo, and why we don't like duo for ranked is a topic for another time...). You do not lose every game because of your teammates--that's statistically impossible. With 10 players in the game, you'll actually win 5 games to inting enemy players for every 4 you lose because of your inting teammates. So, we learn to manage tilt and frustration through curiosity and learning. When we lose badly and it hurts, we review the game until we understand why. Sometimes we do lose because of our teammates and the game is out of our control, but that doesn't matter. Because without exception there will always be something about our own play that we can learn from and improve in our next game. We review, we learn, we work to be better in the next game, and we embrace the journey of improvement over time--even (or perhaps especially) when it hurts. And, as we go, we understand more and more that this is a model for life. We lose, we reflect, we grow. And, over time, we become Unbreakable not only in game, but in life.